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Coming Full Circle
















I want to start by saying that, I feel lucky to have been merely a participant in what we call the “Information Technology” field for going on 18 years now. I keep going back to this realization that it’s been that long when I explain to my son & daughter how many more years they need to go to school before they graduate and enter the “real world”. At this point, I’ve been finished with school (including college) for more years that I was in school… think about that for a moment. Beside making me old, it’s hard evidence of how finite our time is on this earth and how fast time flies. In fact, 2 years back, I had my 20th high school reunion… and while people do, indeed change, I can’t think of a bigger, more “tidal” shift than that which I have experienced during my time in the IT industry. The past couple of months (as I was looking for the next big thing in my career) have given me tons of time to reflect on both life and more specifically, my career.


Phase One

My first IT job (like many before me) was in Technical Support for the helpdesk of a technology company. I remember it well… 1998: I had just finished a barrage of Geology courses at my university and learned that I’d have to postpone graduation in order to complete 2 courses, as the professor for said courses was going on a year-long sabbatical. I had worked at RadioShack the summer before, but I wanted to step up to the big leagues and work for a real computer store, so I applied to CompUSA. I didn’t even know what an A+ certification was, but I was convinced I could be like one of the cool kids and fix computers in the repair shop. Hell, I’d had 2 computers of my own and had home-built a couple more by that point… how hard can it be?

As luck would have it, on the exact same day that I got a job offer from the manager at CompUSA, I received a call from one of the hiring managers at Inacom, a contractor for the local telecom, Frontier Communications (and one of the oldest phone companies in the US). I had twin cousins that were working there in the IT department managing the Netware and Windows NT server environments (among other things) that were able to convince the manager at Inacom to give me a shot, with virtually no network or enterprise computing experience. They vowed to help me, should I have any difficulties in my new job. The crazy part was that I was making more money that I could have dreamed possible, given my degree in Geology wasn’t even complete. But these were the days of the rise of the Internet and so I think anyone with a pulse could get a job, if only they had a bit of technical chops. I feel very lucky to have been given that opportunity. When I returned to the Geology department the following year, I think some of the other undergrads were both shocked and deflated to learn the kind of money I was making doing tech support.

Once I finished out my Geology degree, I stuck around a bit longer at Frontier and then headed West to AZ. Frontier was also one of the first times that I had seen technologies in the enterprise software sphere, such as OS/2, AS400, mainframes and Linux! My tech support expertise lead me to another tech support job at a leader in the CRM space, SalesLogix, which was later supplanted by as a dominating force in the SaaS industry. At SalesLogix, I was fortunate enough to experiment with databases such as Oracle and MSSQL as well as Linux. The big game-changer for me though, was the software that one of my colleagues found that would allow us to run multiple copies of Windows, different CRM software and database versions all encapsulated into a set of files, running on top of the native operating system… yes, indeed, I’m talking about VMware Workstation 2.0! It was absolutely amazing to me what this software could do from a technology perspective, but also how much time and effort it could save me each and every day.


Phase Two 

Fast forward a couple of years and 2 promotions later and I was really using VMware quite heavily. Not only did I use Workstation, but also had a chance to do some work running test plans with our QA team, that was leveraging a new product called VMware GSX and then later ESX. This lead me to learning everything I could about VMware and how I could harness it to further my IT career. In 2003, I ended up meeting my wife and in 2004 we were married. Life was changing pretty fast for me. As my wife is from Japan, and I had an interest in Japanese culture, I ended up moving there for what I thought would be a year or so, but what instead became what I call the 2nd phase of my IT career.

I tried doing some phone interviews with folks in Tokyo, but given the lack of face-to-face interaction, let alone the time difference, I found it daunting to find a job. I ended up taking a 6 week leave from work, and headed to Japan on a tourist visa. Within 3 weeks of doing interviews with various companies, I landed a job in the IT department of a major English-as-a-2nd-language school in Tokyo. It was a new role for me, to be sure (no more phone support)… but I found myself doing desktop support, server administration, backup administration, network administration and the like all at once and all the time! I ended up using my Linux skills learned before to set-up lots of server environments for both production IT services but, more interestingly environments for our developers, from JBoss, to PHP, to MySQL, MSSQL and everything in between. I feel like this was the manual or legacy way of doing DevOps, before it was called that. No one had ever even heard that or used a separate terminology for this kind of work back then.

As part of my desire to make MySQL more reliable as well as to minimize the amount of servers we had to maintain, I went back to my roots with VMware and investigated where it might fit within a Japanese company’s IT infrastructure… good luck, right? (they just weren’t ready for virtualization yet) At this time, I could get GSX and we were using Workstation in much the same way I was at SalesLogix. Then, an offering came along that would allow me to really see how far I could take VMware within the company. That service was called VMTN (I’m not talking about VMTN in its current form, but rather the $299 subscription that would allow you to try all of the products in the VMware catalog for one low price). I ended up converting a couple of the web servers over to ESX 2.5 and P2V’ed some of the servers off and onto the new ESX servers as virtual machines at didn’t look back… who cared if I didn’t have a proper licence 😉 *It was around this time, that I was also introduced to NAS storage (in the form of NetApp), but that’s a story for another day.

This lead me to another job in Japan, primarily maintaining and architecting the NetApp and VMware environment at an international testing and certification company. I had the privilege of having a young, very forward-thinking IT manager and we made a plan to go “all-in” on the VMware ecosystem technologies that made sense for the organization, namely VMware Site Recovery Manager (SRM). In 2009, we met with several individuals from VMware about implementing the 1.x version of SRM. Not a single one of them had seen SRM, much less deployed it in production (with the exception of an internal demo environment), so I took it upon myself to get fluent in the technology. We made several successful test runs of the SRM software without issue, then had a rare opportunity to utilize it in production during the 2011 Tōhoku earthquake and tsunami. This lead to a blog article, VMworld session and considerable media attention on what exactly had taken place and how to leverage what we had learned at other enterprises throughout Japan and the rest of the world. I even presented a seminar at the VMware Tokyo offices to several high profile customers that were (needless to say) quite interested in implementing SRM, especially in light of recent events.


Phase Three

About a year before the earthquake, I started blogging to help get my thoughts on paper as well as to participate in the larger IT (mainly VMware) community, which at the time was under the tutelage of John Mark Troyer. In light of my presentation at VMworld, interest in my story and interest in returning back to the USA post-earthquake… I ended up taking a job that would turn out to be the biggest shift in my career to-date, the world of Technical Marketing! I ended up taking a job at NetApp working on solutions in the End-user Computing and Cloud Computing space with reference to VMware technologies deployed on NetApp storage systems, and an ever deeper delving into the world of VMware. After a couple of years doing that, I decided to try my hand at doing that job, but in a start-up atmosphere, in the heart of Silicon Valley. It was a whirlwind performing technical marketing duties for a new company, just shy of 60 employees at the time, with a product that had only GA’ed the month I joined the company. *The specifics of my time at this start-up is another topic, for another time, so I’ll summarize it here. 

As we continued to develop a storage appliance for use with VMware, I decided again to change responsibilities as we kick-started our channel partner program, and that team needed technical guidance. I also got a chance to work with enterprise customers and hear their requirements and use cases for our product in their VMware environments. This shift brings me to the 4th phase of my IT career…


Phase Four

After working on the sales side of the house for the better part of the last year, I decided to continue down this road and get re-acquainted with my roots dealing directly with customers. This would seem to serve as a sort-of “Phase Four” of my career. To that end, I’ve managed to land a role as a Sr. Systems Engineer on the Global Accounts team, and at VMware no less! I am very excited about this new stage in my life and my career, having done lots of different things over the years. Things really do “come full circle”, or so it would seem. Most will say that it’s merely a coincidence that I’m ending up back at VMware, but I leave this as evidence… both VMware and my IT career both started back in 1998 😉 Ok… that may well be a coincidence, but the fact that the company that I owe so much to my IT career has just hired me for the role I was always dreaming of, was no accident. I am overjoyed with enthusiasm (and outpouring of support and congratulations) about the prospects for the future of IT, no matter where it might lead. I’m only humbled by the fact that I get to continue to be a part of the ride!

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Come Meet the vSamurai at VMworld


If you’ve been following me via this blog or elsewhere on this series of tubes, you may know that I have taken on more of a customer and partner facing role in the past couple of months. This has given me the opportunity to do more of what I love, which is getting people excited as well as evangelizing what Coho Data is all about. The storage marketplace today is very crowded, with more and more start-ups on the scene on what seems like a daily basis. It’s hard for me to catch up with all that’s going on, let alone the buyers of the technology themselves. It’s not going to get any easier, until some major/sudden consolidation happens, but that’s mere speculation…

I’m looking forward to talking with members of the VMware and virtualization community, customers, partners, and anyone else that finds their way to VMworld this year. Recalling back to about a year-and-a-half ago, when I was making the decision to leave NetApp to join a company that is truly innovating in the storage market, I saw the potential that Coho has to offer. Now, I feel that a lot of the promise is being realized. This will be our 2nd VMworld and we’ll be upgrading from Silver sponsor last year to Platinum sponsor this year! We’re doubling-down on VMware and I am truly excited about what we’ll be showing and talking about this year. I’m privileged to share the details with you as we get closer to the show…

Until then, if you’d like to set-up a meeting to talk with me or another one of our other experts, head on over here.

Or if you’d just like to sign-up for a chance to win a free pass to attend the show, click below:


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VMware vExpert 2015


I am so happy to announce that I have again been honored as a vExpert for 2015. This is my 5th year as a vExpert! Many thanks to Corey Romero and the rest of the VMware Social Media & Community Team that helped determine the inductees this year. They run a great program and the process this year was quick and smooth.

At Coho Data, we have 2 vExperts so far. I’m challenging Patrick Benson and some of our other SEs to go for this honor next year. Their blogging and community efforts should be worthy of recognition. Forbes Guthrie, also made the list this year, along with me (no brainer!). I can assure you that the two of us, and the rest of our team our honored to be part of this exclusive company.

That’s it for now!

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Leveraging Buffer & IFTTT


A quick break from my typically “cloudy” content is in order. This won’t take long…

If you aren’t a Twitter user, stop reading now. If you are, and want to get the highest value from it, read on.

I’d like to talk to you about 2 tools I use to get the most out of my day in terms of social media interaction. These tools are great ways to help you interact with a global audience without being awake all hours of the day. They also prevent you from missing content by those you closely follow.

The first is called IFTTT. It’s an acronym for: IF This, Then That”. It works like this:



You create a “recipe” (or choose from a library of existing recipes) that contains a “trigger” and “action“. For example, someone you follow creates a new blog entry (that’s the trigger). You’d like to automatically post a tweet about their new blog entry. IFTTT will monitor their RSS feed and automatically send a tweet on your behalf (the action portion). The recipe looks something like this:


The second tool is called Buffer. This one works in conjunction with IFTTT or on its own.



As you can see from the description, the basic premise of Buffer is that it allows you to save up your tweets in a “buffer” and post them at various opportune points throughout the day. This allows you the ability to send a tweet about a new blog post at 3 different times to connect with audiences in US, EMEA and APAC, without manually re-entering the tweet. Pretty cool!

You can also use one of the Buffer browser plugins to ‘clip’ URLs you encounter throughout the day into Buffer and save those for later on. Buffer will embed itself into Facebook and other social media sites so that you can easily share content via Buffer on those sites as well. I even added a Buffer button to my blog a while back:


For me though, the coolest usage of Buffer is when you integrate it with IFTTT. IFTTT allows you to create recipes that will feed directly to Buffer automatically, giving the best of both worlds.

Have a look at this example:


Here, I am monitoring an RSS feed for new blog entries and when one is found, it automatically adds a new tweet to my Buffer to be sent at a predefined time, as determined by my Buffer schedule. The great thing about this is that I am not spamming my followers with tweet after tweet, but rather staggering my content throughout the day.

One thing to keep in mind with both of these tools… be careful how you use them. I don’t recommend using them to retweet high-volume twitterers as you may sound like a broken record from all the tweets you are sending. Use them sparingly and use the conditional statements in IFTTT to ensure that you are only retweeting content that is valuable to your audience. Dial it back if it gets too noisy. Eventually, with a little effort, you will find the sweet spot where you have a regular cadence of great content, curated by you OR leverage others who have already created great recipes at build off those.

Now that you know my Twitter secret, using IFTTT and Buffer, go out there and use it. You’ll wonder how you were able to live without it!

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VMware Socialcast – Community


As I listen to the VMware Communities Roundtable podcast that I missed this past week, I decided to experiment and create a Socialcast community for my blog. The service has recently become free for up to 50 users, so I figured I’d give it a shot in an informal test.

I currently use Socialcast within NetApp as well as in a couple VMware communities of which I am a member. It’s a valuable tool for social interaction and I would like to see how I can leverage it to encourage more interaction in/around my blog.

Since I am running my own Zimbra server as well, I would be more than willing to create you an account in my domain (a requirement for Socialcast) so that you can be added as a Socialcast community member. You can even use it to try out Zimbra, if you like.

Check it out over here!

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