Archive | VMworld

I Can’t ‘Contain’ Myself


I blogged about this topic last week, but looking forward toward all of what will be announced at VMworld next week has made me want to revisit the subject again and make some predictions on what the show will be all about this year. I literally couldn’t (pardon the pun) ‘contain’ myself 😉 I do quite a bit of thinking around this topic every year so as to inform our Marketing team on what our messaging might look like as we approach VMworld, so I’ve been thinking about these topics for some time now…

What exactly do containers mean for the virtualization admin, storage admin or otherwise? 

Containers such as Docker and Rocket, among newer generation technologies, aim to provide abstraction much like virtual machines, but without the added effort of virtualizing an entire OS and all of the supporting drivers. A much more efficient method for application delivery, which I have blogged about before and have had conversations with colleagues, such as Scott Drummonds, about in the recent past couple of years. Around the time that CloudFoundry was first announced, we talked about what application delivery would look like without the need for an OS. Obviously it would make for a higher performance, transient, web-scale system that would deliver the application without all of the fluff required by a typical virtual machine. We didn’t know when it would happen, but definitely glimpsed the possibilities and implications in IT once this dream came true. We are starting to see the results of that now, with “containerization”. VMware is at the forefront of this innovation (along with Docker and CoreOS) with projects such as Lightwave and Photon. You will obviously see these heavily featured at the show, along with other DevOps and Microservices related topics. I see these trends as a 2nd or 3rd iteration of the cloud native apps paradigm that CloudFoundry hinted toward a few years back. Paul Maritz talked quite extensively about this during his tenure at VMware, stating something along the lines of: now that customers have realized the economic benefits of virtualization, they will start re-writing their apps for a cloud native future. This didn’t happen right away, but I believe that it’s telling that we are now seeing the results of this effort. This definitely follows with VMware’s “Ready for Any” theme for this year, I think you’ll agree.

Storage and the next wave of containerization…

As an emerging, cutting edge storage provider, we at Coho Data are also innovating around this trend as it relates to storage, especially persistent storage, which is in its nascent phase. We will not only be demoing some microservices running directly on our array, but we’ll also be talking about what the microservices future will look like in the context of storage. Think data-centric, not workload-centric, VM-centric or otherwise. We care about storing and managing data regardless of the abstraction it sits in.

This is just a taste of what we have in store. Come visit the Coho Data booth (#1713) or attend our CTO, Andy Warfield’s breakout session on the topic to learn more about what we have in-store.

Looking forward to seeing you there!

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Come Meet the vSamurai at VMworld


If you’ve been following me via this blog or elsewhere on this series of tubes, you may know that I have taken on more of a customer and partner facing role in the past couple of months. This has given me the opportunity to do more of what I love, which is getting people excited as well as evangelizing what Coho Data is all about. The storage marketplace today is very crowded, with more and more start-ups on the scene on what seems like a daily basis. It’s hard for me to catch up with all that’s going on, let alone the buyers of the technology themselves. It’s not going to get any easier, until some major/sudden consolidation happens, but that’s mere speculation…

I’m looking forward to talking with members of the VMware and virtualization community, customers, partners, and anyone else that finds their way to VMworld this year. Recalling back to about a year-and-a-half ago, when I was making the decision to leave NetApp to join a company that is truly innovating in the storage market, I saw the potential that Coho has to offer. Now, I feel that a lot of the promise is being realized. This will be our 2nd VMworld and we’ll be upgrading from Silver sponsor last year to Platinum sponsor this year! We’re doubling-down on VMware and I am truly excited about what we’ll be showing and talking about this year. I’m privileged to share the details with you as we get closer to the show…

Until then, if you’d like to set-up a meeting to talk with me or another one of our other experts, head on over here.

Or if you’d just like to sign-up for a chance to win a free pass to attend the show, click below:


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VMworld 2014 – Call for Papers Voting

Public voting for VMworld 2014 sessions is now open! Personally, I have submitted 2 sessions around my first area of focus here at Coho Data, End-user Computing

Here’s a look at my sessions:


We are also submitting (or are part of) several other sessions, submitted by my colleague, Forbes Guthrie, as well as a panel session with one of our founders (and CTO) Andy Warfield.

If you haven’t seen Andy speak, you are in for a real treat. He has the ability to explain complex subjects with ease (college professor) all the while focused on the technology.

Here’s the full list of Coho Data sessions:


Get out there and vote now!

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VMworld 2013 – Public Session Voting


The last few weeks have flown by for me. After returning from Japan to welcome warm weather here in North Carolina, now it would also seem the conference season is in full-swing! (creeps up on us every year).

A couple weeks ago, NetApp submitted abstracts for VMworld “Call for Papers”. Now the abstracts have been released for public session voting. I have two sessions in the mix this year:


Session 5400 will be lead by Chris Gebhardt, my colleague on the VMware TME team. I will co-present with him on the Horizon Workspace integrations with NetApp. Here is the abstract:

Horizon View Virtual desktop deployments have traditionally been the most difficult workloads for storage. In this session attendees will learn how seemingly insignificant design decisions can have a great impact on end-user experience and solution scalability. Attendees will learn how VMware Horizon View & Workspace storage integrations can help customers reduce the size, cost, and complexity of VMware Horizon environments. We will demonstrate how desktop administrators can take advantage of these technology integrations without changing their existing desktop management workflows. We will also cover common storage pitfalls, and how to avoid them; proper solution analysis, architecture and sizing, and design decisions.

Session 5501 will be lead by Mac Binesh, Director of Horizon Performance at VMware, with me as co-presenter. The abstract for that session is as follows:

This session will feature a technical deep dive into the architecture, deployment topologies and best practices for Horizon Workspace, from software to storage. Attendees will gain a better understanding of ways to deploy for best performance, data protection, efficiency and security. Attend this session to get a better understanding of the EUC solution and it’s enterprise file sharing capabilities as the preferred solution in the industry.

Go out there and vote today… let your voice be heard. See you all at VMworld!

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