Coho Data at the Tokyo VMware vForum


Those readers out there that know me personally, know that I lived in Japan for almost 7 years (nearly half of my IT career). I’ve blogged a fair bit in Japanese and about some of the events around the 2011 Tōhoku earthquake and tsunami here & here. That said, Japan holds a special place in my heart. It’s always great to get back for a visit.

It’s been close to 3 years since I’ve last been back. I’m excited about visiting the far east to see what’s new and what’s changed in enterprise IT in the years since. I suspect that it’s virtually unrecognizable from when I lived there from 2004-2011.

In those days, VMware wasn’t used nearly as heavily in Japan as it is today. Not to mention the fact that Business Continuity and Disaster Recovery were merely an afterthought before the days of the 2011 earthquake, despite the fact that Japan is the #1 most seismically active country on the planet!

Add to this the fact that the storage market has changed tremendously in the years since then. There were really only 2 players in the market, EMC and NetApp, and none of the multitude of next-gen storage vendors vying for market share like there are today. Think about that for a minute; No Nimble Storage, No PureStorage, No SolidFire, No Tegile, No Tintri, No Coho Data, etc… along with too many more to name. The new guys are being disruptive and taking market share away from the old guard of EMC and NetApp. We all have our strengths and weaknesses, key use cases and varying costs, but one thing rings true: The next-gen storage vendors are innovating at a geometric rate that the legacy guys are struggling to catch up with!

These are just a couple of reasons why I am so excited for Coho Data to be a part of the vForum in Tokyo this year. I was an attendee for 2-3 years while I lived there, but I suspect a whole lot has changed since then, especially looking at things from the vendor point-of-view. I’m really looking forward to disrupting the storage market in Japan, much like we’re doing here in North America.



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